Welcome to

Welcome to PURE Lighting, your go-to for cutting-edge illumination in New Zealand. As a 100% locally-owned
company rooted in the stunning surroundings of Lake Taupō, we specialize in top-quality LED lighting sourced
from Australia, the USA, and China. With a nationwide reach through major wholesalers, we offer a diverse range
of products, including Sports Lighting, Lighting Poles, Smart Lighting, and more. Illuminate your world with PURE Lighting, where expertise meets excellence, and Innovation for Life is our commitment to enhancing your life with innovative lighting solutions.

Our Journey

The Garage where it all began

Where we Started

It has been a journey, no doubt! Operations started out of a humble garage in 2013 with a single employee who had a vision of reducing energy consumption in New Zealand.

With a product range that consisted of only two LED globes he began his journey to accomplish this vision.

Our Current 600m2 Warehouse

Where we are Now

PURE Lighting is now distributing our product range of more than 3000 products from a 600m2 warehouse with the help of eleven employees.

Today we are recognised as a leading distributor of LED Lighting products and have established an excellent reputation.

Concept of New Office and Warehouse

Where we are Going

To accommodate our growing product range and the need to keep up with current demand, we are designing
a new warehouse boasting 1600m2 of floor space and a state-of-the-art product showroom.

IoT for energy and asset management is the way of the future and Pure LED is leading the way.



Commenced Operation

Single Employee

Limited Products


Moved into first facility with 150m2 warehouse

Added first major partner J.A. Russell Ltd


Added second major partner, Active Electrical

Three employees


Moved into larger facility with a warehouse of 300m2

Began increasing product range significantly


Increased partners further

Expanded product range to over 100 products

Increased market presence across New Zealand


Added partners: Ideal Electrical and Cory’s Electrical

Moved into larger facility 600m2  warehouse

Further increased product range

Five Employees


Added Distribution for Martec, Havit and Havit Commercial

Product Range increased to over 3000 products

Won Deloitte Fast 50 Award with Revenue growth of 187%

Excellence in Business Small Business – Taupō Business Awards

Six Employees


Added Partners: PowerBase Members, Red Path, Advance Electrical,
Scott’s Electrical and Plumbing World

Eight Employees


New Automation Products

Winner People’s Choice Award – Taupō Business Awards

Finalist in 3 Categories at the Taupō Business Awards:
• Business Large
• Social Media & Marketing
• Leadership

Eleven Employees


Our Sports Lighting solutions reach new heights as we successfully complete the lighting solutions for the Women’s FIFA World Cup.


Took out the Marketing Award at the Waikato Business Awards and a finalist in the Growth & Strategy Award.

Highly Commended in 2 categories at the Taupo Business Awards:

  • Excellence in Innovation
  • Excellence in Marketing

Finalist in 3 additional categories at the Taupo Business Awards:

  • Excellence in Strategy & Planning
  • Excellence in Community Contribution
  • Excellence in Sustainability