Welcome to
Welcome to PURE Lighting, your go-to for cutting-edge illumination in New Zealand. As a 100% locally-owned
company rooted in the stunning surroundings of Lake Taupō, we specialize in top-quality LED lighting sourced
from Australia, the USA, and China. With a nationwide reach through major wholesalers, we offer a diverse range
of products, including Sports Lighting, Lighting Poles, Smart Lighting, and more. Illuminate your world with PURE Lighting, where expertise meets excellence, and Innovation for Life is our commitment to enhancing your life with innovative lighting solutions.
Our Journey
The Garage where it all began
Where we Started
It has been a journey, no doubt! Operations started out of a humble garage in 2013 with a single employee who had a vision of reducing energy consumption in New Zealand.
With a product range that consisted of only two LED globes he began his journey to accomplish this vision.
Our Current 600m2 Warehouse
Where we are Now
PURE Lighting is now distributing our product range of more than 3000 products from a 600m2 warehouse with the help of eleven employees.
Today we are recognised as a leading distributor of LED Lighting products and have established an excellent reputation.
Concept of New Office and Warehouse
Where we are Going
To accommodate our growing product range and the need to keep up with current demand, we are designing
a new warehouse boasting 1600m2 of floor space and a state-of-the-art product showroom.
IoT for energy and asset management is the way of the future and Pure LED is leading the way.
Milestones
2013
Commenced Operation
Single Employee
Limited Products
2014
Moved into first facility with 150m2 warehouse
Added first major partner J.A. Russell Ltd
2015
Added second major partner, Active Electrical
Three employees
2016
Moved into larger facility with a warehouse of 300m2
Began increasing product range significantly
2017
Increased partners further
Expanded product range to over 100 products
Increased market presence across New Zealand
2018
Added partners: Ideal Electrical and Cory’s Electrical
Moved into larger facility 600m2 warehouse
Further increased product range
Five Employees
2019
Added Distribution for Martec, Havit and Havit Commercial
Product Range increased to over 3000 products
Won Deloitte Fast 50 Award with Revenue growth of 187%
Excellence in Business Small Business – Taupō Business Awards
Six Employees
2020
Added Partners: PowerBase Members, Red Path, Advance Electrical,
Scott’s Electrical and Plumbing World
Eight Employees
2021
New Automation Products
Winner People’s Choice Award – Taupō Business Awards
Finalist in 3 Categories at the Taupō Business Awards:
• Business Large
• Social Media & Marketing
• Leadership
Eleven Employees
2022
Our Sports Lighting solutions reach new heights as we successfully complete the lighting solutions for the Women’s FIFA World Cup.
2023
Took out the Marketing Award at the Waikato Business Awards and a finalist in the Growth & Strategy Award.
Highly Commended in 2 categories at the Taupo Business Awards:
- Excellence in Innovation
- Excellence in Marketing
Finalist in 3 additional categories at the Taupo Business Awards:
- Excellence in Strategy & Planning
- Excellence in Community Contribution
- Excellence in Sustainability
